I’m Dr. Will McConn-Palfreyman
As a well qualified and experienced sports psychologist I help athletes and sportspeople to do what they do – better than ever before. This is no mean feat, as sports psychology is a highly intricate subject that has required large volumes of education, training and focus to get right.
My studies have included a BSc in Sport Management, an MSc in Sport Psychology, a PGCE in Counselling Skills and a PhD that focused on leadership-as-practice in professional rugby. These qualifications have allowed me to develop my approach to supporting pro athletes to not only win but also win the right way.

Alongside running McConn Psychology, I have lectured in Psychology at Glasgow Caledonian University in the past and I am currently the Deputy Academic Director at the University of Strathclyde Business School and a Sport Psychologist for sportscotland. This combination has given me the opportunity to develop a variety of initiatives at a team and individual level, which are then fine-tuned to each client’s specific situation and goals.
My work with athletes
Thanks to a wide-ranging career that has seen me work with a variety of organisations, teams and Olympic athletes, McConn Psychology offers the highest standard of coaching to professional players of every kind of sport.
Some of the prestigious sports organisations I’ve had the pleasure of working with include:
- sportscotland Institute of Sport
- Scottish Golf
- Scottish Cycling
- Scottish Rugby Union
- Racing Welfare
- National Trainers Federation
- Arsenal F.C. Psychology Network
- Scottish Women’s National Volleyball team
This is just a flavour of who I can work with, as my fresh and comprehensive approach to sports psychology will benefit athletes across the entire spectrum of sport and athletics.
My mission
When it comes to what I offer to athletes and professional sportspeople, my answer is clear and concise: I help you to enhance your performance mentally to deliver on your career goals. Mental wellbeing is absolutely crucial to achieving great things, so if you’re finding that there are psychological obstacles such as anxiety, self-doubt and anger blocking your path, I’m here to help you overcome them.
Our sessions will be entirely bespoke and shaped around your background, current situation and future aspirations. By ascertaining exactly what you wish to achieve and what’s stopping you, together we can take your sports career to the next level.
Get in touch
I’d love to discuss your goals, so please do get in touch on 07501 950010 or fill in the contact form and let me know how I can help.